The media group that I work for is rolling out a “Worth Knowing” campaign with this ad in their newspaper markets (Atlanta, Ga.; Dayton, Ohio; Austin, Texas; and West Palm Beach, Fla.)
Notice the use of “Real”? Subtle way to say we’re not fake news.
The “Worth Knowing” campaign will appear in print ads, commercials, email and social media campaigns. The label will also appear on packaging and even bills.
UPDATE: On the INMA (International News Media Association) site, by Amy Chown, Brand Marketing Lead, Vice President of Marketing at The Atlanta Journal-Constitution.
The strategy focuses on the strength and value of local journalism.
Read all about it here.