Is it time to turn out the lights?


My good friend, the Newsosaur, documents the continuing decline of print ad sales (7 years in a row and counting):

As Google and other digital publishers move forward, newspapers and other legacy media companies for the most part have not committed to the bold investments in talent and technology required to deploy the contemporary and competitive digital products necessary to serve the readers and advertisers they want – and need.

If the print advertising business continues to contract in the future, publishers will have even fewer resources than they do today to transform themselves into true digital publishers. The market has voted. What are they waiting for?

Depressing. Just real, real depressing.


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