Desperate times call for desperate measures?

Casey Fox/Flickr

Debate over The Times-Picayune move to a non-daily “daily” newspaper continues and The Atlantic weighs in with Why a Weak Website Can’t Replace a Daily Newspaper in New Orleans.

 … after making cuts at various points over the past few years, (The Times-Picayune owners Advance Publications) has simply decided to dispense with piece-by-piece downsizing. Instead, it’s blowing up the old Times-Picayune and turning what remains into an adjunct to its nola site, creating a new, digital company called the NOLA Media Group to run it. This is audacious. And who knows? Since no one has yet figured out how to make newspapers profitable in the long run, either in print or on the Internet, maybe we would have ended up here anyway after a few years.

Give this a good read. Knowing newspapers, if this takes off (makes money) for nola, then expect a horde of copycats.

This article available here.



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