Crafting a path for future readers — well, duh!


Here’s the way to do it folks — make an investment in tomorrow’s readers, today!

My good friends at the Kleine Zeitung in south Austria have crafted a newspaper for kids as young as six years old! Yes, a print product for six to nine year olds.

“This product (the Kleine Children’s Newspaper) was introduced to inspire children at an early age to read in general, and to get interested in print media.”

This should be a duh! idea at every paper, but I would bet that hardly any one in the US is doing this.

Instead, here in the USA, we give the little tykes maybe one page a week, Yes. That’s a single solitary lone page a week. IF THAT.

And then we complain about readership is down. Boo-hoo!


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