An Australia skincare company, Aesop, has opened a new kiosk inside NYC’s Grand Central Terminal. So what’s the big deal?
It’s made out of 1,800 copies of The New York Times!
According to the release on Aesop’s web site the design is “a response to Aesop’s respect for the written word and the history of each city with which it engages…”
This kiosk has got to smell newspapery great — like the back of a paper delivery van. Well, I hope it does and I hope that these folks haven’t somehow wrung out the ink and newsprint smell and replaced it with their own skin-product sent.
My good friends in New York City may want to stop by on during their commute and take a sniff.
Let me know if it smell like an old newsroom or their Parsley Seed Cleansing Oil.