Hey, you! Yeah, you — the one with the dirty mind!!

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I love when stuff like this slip by the copy desk. Some things are totally not obvious when you’ve stared at them your whole shift (or longer), looking over all of the tiny details and yet never seeing the whole picture.

My good friend Charles Apple pointed out this gem from USA Today (July 1) on his blog at copydesk.org:

You need to have a dirty mind to be in the business of mass communications. Or, at the very least, you need someone with a dirty mind on your staff. Because you do not want to give the sixth grader in all of us this kind of viral amusement.

Read his post here.

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