Fifteen years after the commercial debut of the Internet, publishers on average still depend on print advertising and circulation for 90% of their revenues. Stop the presses and newspaper companies are out of business. It’s just that simple.
My good friend the Newsosaur boils it down to this simple fact: the Print newspaper is keeping the Digital newspaper (site) alive.
Until the revenue for Print newspapers vs Digital newspapers flip-flop, and digital earns 90 percent of the revenues, then the daily rag will survive.
Actually, I’m thinking that some publishers will bail on the Print version of it got to be 60/40. Yikes!