Crafting a path for future readers — well, duh!


Here’s the way to do it folks — make an investment in tomorrow’s readers, today!

My good friends at the Kleine Zeitung in south Austria have crafted a newspaper for kids as young as six years old! Yes, a print product for six to nine year olds.

“This product (the Kleine Children’s Newspaper) was introduced to inspire children at an early age to read in general, and to get interested in print media.”

This should be a duh! idea at every paper, but I would bet that hardly any one in the US is doing this.

Instead, here in the USA, we give the little tykes maybe one page a week, Yes. That’s a single solitary lone page a week. IF THAT.

And then we complain about readership is down. Boo-hoo!


1,800 Copies Of The New York Times does a kiosk make


An Australia skincare company, Aesop, has opened a new kiosk inside NYC’s Grand Central Terminal. So what’s the big deal?

It’s made out of 1,800 copies of The New York Times!

According to the release on Aesop’s web site the design is “a response to Aesop’s respect for the written word and the history of each city with which it engages…”

This kiosk has got to smell newspapery great — like the back of a paper delivery van. Well, I hope it does and I hope that these folks haven’t somehow wrung out the ink and newsprint smell and replaced it with their own skin-product sent.

My good friends in New York City may want to stop by on during their commute and take a sniff.

Let me know if it smell like an old newsroom or their Parsley Seed Cleansing Oil.

Philadelphia newspapers finally implement “My Idea” sort of


About four years ago I recall having conversations with other newspaper IT folks and I was a big advocate for newspapers to give away iPhones as part of prepaid one-year the subscriptions. People responded with a raised eyebrow, but they thought the the idea was too expensive.

At that that time, iPhones were too expensive for most of the regular population — but my idea was that the newspapers were spending hundreds of bucks in advertising to attract subscribers, and once they got someone signed up, the retention figures weren’t very good. And certainly at that time (and probably now) a pre-paid year-long subscription was a rare thing.

“Just think of the loyalty, the national publicity this would generate,” I said.

Well, of course that never happened. In the meanwhile, circulation at most papers either continues on a decline or has be flat.

Now comes the Philadelphia Inquirer with “My Idea” version two. Only they’re selling Androids at a deeply discounted 50 percent off to those who sign up for a new sub.

Of course I’ve moved on. “My Idea” version three is still a giveaway — but this time it’s, of course, the iPad.

I’m thinking that my good friend Steve Jobs would give us a healthy discount on several thousand iPads — of which we’d pass along the saving to our readers — well, most of our savings — and again, this would be tied to a full-year subscription.

Of course, there should be some newspaper branding — either through a preloaded newspaper app or gasp! some sort of branding on the case — maybe a custom cover?

Anyone listening?

Hey, you! Yeah, you — the one with the dirty mind!!


I love when stuff like this slip by the copy desk. Some things are totally not obvious when you’ve stared at them your whole shift (or longer), looking over all of the tiny details and yet never seeing the whole picture.

My good friend Charles Apple pointed out this gem from USA Today (July 1) on his blog at

You need to have a dirty mind to be in the business of mass communications. Or, at the very least, you need someone with a dirty mind on your staff. Because you do not want to give the sixth grader in all of us this kind of viral amusement.

Read his post here.

This one simple fact will keep Print newspapers alive

Fifteen years after the commercial debut of the Internet, publishers on average still depend on print advertising and circulation for 90% of their revenues. Stop the presses and newspaper companies are out of business. It’s just that simple.

My good friend the Newsosaur boils it down to this simple fact: the Print newspaper is keeping the Digital newspaper (site) alive.

Until the revenue for Print newspapers vs Digital newspapers flip-flop, and digital earns 90 percent of the revenues, then the daily rag will survive.

Actually, I’m thinking that some publishers will bail on the Print version of it got to be 60/40. Yikes!

Newspapers are dying because …


… of these Top 10 Reasons.

My good friends at Listverse have the skinny — their reasons are:

10 — Aging Audience

9 — No Passion

8 — No Journalsim

7 — Impractical

6 — Cost

5 — (Il)Literacy

4 — Wasteful

3 — Big Business

2 — Cable (TV)

1 — The Internet

OK, I agree with a lot of these topics… but I’m not buying a lot of their arguments.