New York Times secret war to set pricing standard for newspapers on iPad

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Apparently there is an internal debate (secret war sounds so much sexier!) raging at the Grey Lady on what the price point will be for their content on the yet-to-be released iPad.

Rumor is that one side wants a $30 a month fee; the other a more palatable $10 a month.

Whatever the Times decide, you can bet that the rest of the industry will latch on to it as a de facto standard. I can just picture the discussions around the country … “well, the Times is doing it … “

Unfortunately, as an industry, we tend to be a bunch of followers rather than leaders.

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