New York Times secret war to set pricing standard for newspapers on iPad


Apparently there is an internal debate (secret war sounds so much sexier!) raging at the Grey Lady on what the price point will be for their content on the yet-to-be released iPad.

Rumor is that one side wants a $30 a month fee; the other a more palatable $10 a month.

Whatever the Times decide, you can bet that the rest of the industry will latch on to it as a de facto standard. I can just picture the discussions around the country … “well, the Times is doing it … “

Unfortunately, as an industry, we tend to be a bunch of followers rather than leaders.


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