Newspaper political spend hammers online spend

MEDIUM                    TOTAL SPEND            SHARE

Newspapers                $329 million                 7.8%

Other print                   $74 million                   1.8%

Broadcast TV              $2.6 billion                   63.2%

Cable                          $383 million                  9.1%

Radio                          $377 million                  9.0%

Out of Home               $177 million                  4.2%

Direct Mail                   $131 million                  3.1%

Online                          $44 million                    1.1%

Telemarketing              $31 million                     0.8%     

Although TV reigns supreme in the forecast for the upcoming political ad spending season, newspapers rank at #4 with a projected $329 million.

Online tops only telemarketing with $44 million.

If only there were annual political seasons — sort of like the Super Bowl.

Read more here.


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