Will any newspaper have the guts to try this? Someone please surprise me!

Poynter (poynter.org) columnist Bill Mitchell suggests a new pay-model for e-readers: in exchange for a two-year (e-reader) subscription commitment to the newspaper, the paper gives the new subscriber a $250 discount coupon good toward an e-reader.

Mitchell points out the paper wins by not having to print and deliver the printed paper to the new subscriber, they pick up the subscriber (which advertisers need) and the new subscriber gets a new subsidized e-reader.

Makes sense. That’s almost half the cost of a new base-model iPad, but in order to make it work, the two-year subscription cost will have to be reasonable and the paper will have to be wiling to pony up the $$$.

Anyone? Anyone? Anyone?


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