Can 2.4% of e-subscribers sustain newspaper pay sites?

My good friends over at Reflections of a Newsosaur take a look at who’s paying for new and it does not look good.

Although Key West looks like a hotbed of folks willing to pony up, they are the exception, with most papers in the surveys looking at a paltry fraction of their circulation base paying for the website content.

Is this pay for news in it’s infancy or a foreboding harbinger of how pay-sites are going to fail? I’m thinking that latter. Something about horses and barn doors comes to mind.


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