5 reasons why newspapers are failing

Skull

Some good points that are brought up at this post. Head on over for the analysis, but here’s the author’s top five list:

  1. Consumers don’t pay for news. They have never paid for news.
  2. Newspapers are the product of monopolist thinking
  3. Timidity doesn’t work on the web4. The staffs of the papers, from management down to the reporters, deserve a big share of the blame
  4. The staffs of the papers, from management down to the reporters, deserve a big share of the blame
  5. Newspaper websites suck

I agree with some of them, not so on others; read the post and draw your own conclusions, but over at Techdirt I think this commenter has brought up something that should be at the top of everyone’s “Why Newspapers are failing list:”

My local newspaper has a circulation of around 3000 once a week. I can get 3000 people to SEE my ad on the internet per DAY for the price of a single copy. If I were to actually spend $60-200 for a weekly ad in the paper, I’d still only have a possible 3000 eyes looking at it, fewer noticing that they saw it consciously, and maybe a handful of people who look at it enough to think about my business.

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