Some good points that are brought up at this post. Head on over for the analysis, but here’s the author’s top five list:
- Consumers don’t pay for news. They have never paid for news.
- Newspapers are the product of monopolist thinking
- Timidity doesn’t work on the web4. The staffs of the papers, from management down to the reporters, deserve a big share of the blame
- The staffs of the papers, from management down to the reporters, deserve a big share of the blame
- Newspaper websites suck
I agree with some of them, not so on others; read the post and draw your own conclusions, but over at Techdirt I think this commenter has brought up something that should be at the top of everyone’s “Why Newspapers are failing list:”
My local newspaper has a circulation of around 3000 once a week. I can get 3000 people to SEE my ad on the internet per DAY for the price of a single copy. If I were to actually spend $60-200 for a weekly ad in the paper, I’d still only have a possible 3000 eyes looking at it, fewer noticing that they saw it consciously, and maybe a handful of people who look at it enough to think about my business.