If you can’t beat ’em, join ’em?

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On the Google NEws Blog yesterday, a call from Olivia Ma , YouTube News manager, for professional news publishers (we used to call them newspapers) to post news videos on YouTube and Google News.

We’re always looking for ways to enhance the way people consume the news, and we have some improvements planned over the next few months. To get things started, Google News and YouTube are teaming up to help news publishers build a bigger audience for their video content.

Today we are inviting any professional news outlet that is already included as one of the 25,000+ sources in Google News to become an official partner on YouTube and more easily share your news videos on both YouTube and Google News. Not already included in Google News? Just submit your site here for review.

Here are some of the benefits for News publishers who join the YouTube Partner Program:

Featured Premium Placement. YouTube news partners receive featured placement on the YouTube news page, youtube.com/news, where we feature news videos from partners related to the top news stories on Google News. In addition, if you allow your videos to be embedded, they’ll be eligible to appear on Google News, which means additional exposure to all Google News users.

Cut Costs, Generate Revenue. YouTube offers free hosting for all of your video content and allows you to embed your videos anywhere on the web for free. And as an official YouTube partner, you’re eligible to participate in an advertising revenue share program.

Viewership Analysis. Learn more about the people viewing and interacting with your videos. Use YouTube’s Insight tool to easily discover troves of useful demographic information and understand what parts of your videos people liked or didn’t like. Geographic information provided can help you focus your marketing efforts.

Wider Audience. YouTube and Google News have millions of visitors every day searching for the latest news and information. Raise awareness around your brand and reach new audiences by making your video content available on YouTube and Google News. As a YouTube partner, you can maintain your brand’s look-and-feel with your own customized YouTube channel, and you can also drive traffic back to your own website.

Community. At its core, YouTube is a rich social environment that includes thousands of micro-communities. Build one around your content by encouraging people to interact through comments and video responses. Take advantage of YouTube as a social platform.

Go into light! Go into the light!

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